The Future
Enhanced Accuracy and Consumer-Driven Weather

In the years to come, Baron Services will continue the pursuit of weather technologies built around the four concepts of prediction, detection, dissemination and response. As demonstrated throughout this history, an intrinsic part of the Baron Services mission is making detailed weather analysis streamlined and simplified for the average viewer, your consumer.

Baron Services headquarters in Huntsville, AL

Our shear-derived data products are good examples of our approach to consumer-driven weather, because they break down very complex meteorology into a digestible, easy to understand package that instantly illustrates sophisticated weather situations for the average person. The accuracy and specificity we provide gives us a good chance that they'll be called to action when the time comes by seeking shelter, or informing others in harm's way.

A committed team of meteorologists working 24/7 ensures data quality for Baron customers in our state-of-the-art Weather Ops Center.

Of course, there are still areas that escape our ability to achieve 100% accuracy. Distance from the radar, storm movement beyond 10 minutes, especially for "right movers", and drawing the fine line between a funnel and a touchdown, for example, will pose continuing challenges. However, as we continue to mature the new BTI, I am optimistic that increasingly accurate results will be achieved.

Close-up of the monitors in the Weather Ops Center.