Tracking our Progress:
From Storm Tracking to Tornado Prediction
Explaining the Basis of Baron Services' Severe Weather Tools
By Robert O. Baron, President and Chief Executive Officer

Over 15 years ago, Baron Services introduced the concept of storm tracking by combining live radar and strike-by-strike lightning with a flexible mapping database—a uniquely powerful revolution that changed the way broadcasters present severe weather information to the public.

Since those early days, our aggressive development of new technologies has proceeded at a rapid pace, resulting in faster, more precise severe weather information than ever before. We've been fortunate to have an enthusiastic group of customers, many of whom assisted us in those pioneering efforts. Over time, though, we've come to understand that our newer customers aren't necessarily familiar with why our "storm tracks," "Shear Markers" and "SCITs" are far more accurate than similar features pro-offered by others. And that's why this document exists: to explain the basis for the severe weather tools you have in your weather center, and why Baron tools are in a class of their own.